How to use social recruiting for your SME

These days, social recruiting is the new norm. This especially holds true for SMEs where budgets are low, while competition for top talent is fierce. In fact, it’s more important now than ever to have a great presence online and use online platforms for recruitment purposes if you’re an SME.

In this article, the recruitment experts at Bayt.com, the Middle East’s leading job site, provide some tips if you want to attract increasingly web-savvy job seekers:

1. Get a customized company profile
In addition to having elaborate, well-thought-out social media profiles, you need to create a company profile on a high traffic, leading job site. In the Middle East, for example, 80% of professionals check a company’s online profile before applying to its advertised jobs, as revealed in the Bayt.com ‘Social Recruiting in the Middle East and North Africa’ poll, October 2014. One of the easiest ways to create a customized company profile is on Bayt.com. In fact, The Bayt.com Company Profiles have proved to be a great employer branding tool by helping them display their photos, job openings and what their company is all about. Through this tool, employers can let everyone know about their corporate culture and news, open vacancies and much more.

2. Actively engage with job seekers online
It’s important to reply to your online followers quickly and diligently. Never ignore or delete their comments. You can also ask for their opinion or feedback. The Bayt.com ‘Social Recruiting in the Middle East and North Africa’ poll has revealed that 55% of professionals feel they are more likely to be hired if they are active online. A great way to engage with job seekers is through Bayt.com Specialties. Specialties is an online platform where everyone can come together to ask and answer questions related to their work and areas of interest and expertise. This way, you can discover who the best talents are in a given field just by looking at their Bayt.com profiles and online discussions on Specialties.

3. Advertise your job vacancies on social platforms
This is pretty straightforward. You simply need to share your job vacancies on well-known social media platforms. According to the Bayt.com ‘Social Recruiting in the Middle East and North Africa’ poll, 86% of professionals are interested in seeing job postings shared on leading social media platforms. Unfortunately, SMEs often forget that social media is a worthwhile investment, mainly because they don’t have enough resources to dedicate to socializing their company’s recruitment efforts. Good news is, all jobs posted on Bayt.com have social sharing buttons, making it easy for recruiters to share jobs with their network. Once they have posted their vacancies on Bayt.com, companies can thus go a step further and share them on their social media accounts.

4. Maintain a good online reputation
One of the key benefits of the web is that it allows you to create profiles on different platforms that all reflect your company’s unique brand and message. A cohesive brand is especially important when you’re reaching out to and trying to attract top talent. The simplest thing to do in order to figure out your online reputation is to Google the name of your SME. Are the top 20-30 results positive? Are there any negative customer reviews? Prospective employees should be able to look at any one of your profiles and get a good feel of what your company is about.

About the author

Suhail Masri

Suhail Masri is VP of Sales, Bayt.com. He has held varied roles in sales, marketing and business development across the Middle East over the past 20 years. Prior to Bayt.com, Suhail worked at one of the world’s largest pharmaceutical company MERK & Co., where he was responsible for the sales and marketing of leading brands in the region. In addition to his sales and business development experience, Suhail has held various roles in human resource development, where he was in charge of coordinating and leading the implementation of human resource practices, sales capacity building programs, and ongoing development of a superior workforce. Suhail is a graduate of Jordan University of Science and Technology with a BSc in Pharmacology.

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