From selling to connecting, how to build brands with creative content?

In an age where customers have more options than the number of minutes in a day, the last thing they want to hear is another sales pitch. Connecting with them is far more effective than blasting generic mass messages, writes Johan Engelbrecht. Astounding amount of information is produced globally every single second. We are simply not evolved enough to deal with so much of it delivered by so many people, businesses and brands across...

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Look up, address your customer

Utpal Bhattacharya on why businesses should be ready and capable to change strategies at a short notice I have been often struck by how certain retail businesses flourish compared to others that do not.  Just recently, I was astounded to find out a roaring success of yesteryears closed to business. They failed to take into cognition the changing catchment demographics around them and paid the price. We often talk of quality of service...

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The cultural edge

Utpal Bhattacharya argues why it is important to spend time to understand the local culture before bidding for a job in a new country.

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