Ignore performers at your own peril

Utpal Bhattacharya on why organisations need to have robust HR practices. It can be quite frustrating for top executives in large companies when internal politicking becomes more important than business itself, as individuals tend to protect their interests in the short-term. But large companies do not suffer much, as these are established in the market for a long time and they keep on getting a steady flow of revenue from one source...

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Getting the basics right!
Jun17

Getting the basics right!

Robert Bruce-Mullan has been instrumental in driving sales growth into companies spanning diverse industry sectors. His area of expertise lies in sales and marketing and several other networking and business set-up ventures. The recent announcement of a successful Expo bid has turned the tide in the favour of Dubai which, in 2007 suffered a financial setback however now sports a consistent growth pattern, exhibiting a renewed vigor...

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The bizarre fallout between sales and marketing courtship

Utpal Bhattacharya on how lack of awareness can make sales and marketing antagonistic towards each other in an enterprise. In the recent times, I have come across practical examples of how a lack of empathy, understanding and connect across departments in an enterprise could affect the performance of a business in the long run. While departments are run by individuals, lack of robust processes or codes of conduct in place can create...

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From selling to connecting, how to build brands with creative content?

In an age where customers have more options than the number of minutes in a day, the last thing they want to hear is another sales pitch. Connecting with them is far more effective than blasting generic mass messages, writes Johan Engelbrecht. Astounding amount of information is produced globally every single second. We are simply not evolved enough to deal with so much of it delivered by so many people, businesses and brands across...

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Look up, address your customer

Utpal Bhattacharya on why businesses should be ready and capable to change strategies at a short notice I have been often struck by how certain retail businesses flourish compared to others that do not.  Just recently, I was astounded to find out a roaring success of yesteryears closed to business. They failed to take into cognition the changing catchment demographics around them and paid the price. We often talk of quality of service...

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The cultural edge

Utpal Bhattacharya argues why it is important to spend time to understand the local culture before bidding for a job in a new country.

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