Content is an important part of every business. But not every business can always see itself being featured in the first page of Google. It is possible that you might have the best of the writers, writers who are better in every sense than the ones that feature continuously on the first page, still your company might miss out on being the number one. The fact that there is more to content than just marketing and language is what makes entrepreneurs lag behind.
The good news is that there are many ways that an entrepreneur can fix this problem. The world of digital marketing is very complicated but if you follow the rules everything would fall in your lap. The companies that has a high ranking on the Google page focus not only on their content substance and language only but on various other things. Here is a list of things that you can do to bring your content to feature in the first page of Google Search Engine.
- Link your Articles Internally:
Linking articles internally can do wonders to a website page. Link your articles with two to three links pointing to it from a website. You can include blog posts or other sections of your website that might work.
The links in an article can make your article rank higher in Google because that makes it seem to make Google think that your article is valuable. Pick at least two to three links in an article to the target post that would add value also to the reader.
- Resize Images:
What connection does an image have with an article ranking in the first page? Well, a lot! The size of an image affects the page loading speed. The ideal time for a page to load must not be more than 5 seconds. The large size of an image usually increases the loading time of a page. A page that has images that have 150 KB or less works to load easily.
Pop-Ups are something that increase the bounce rate in a website. It is important that you take care to remove pop-ups that come up the moment a visitor visits a page. The fact that they are difficult to cancel make audiences quite uninterested in reading what’s in the content page. The poor user experience makes the page even more uninteresting. Naturally it cannot gather the amount of clicks that can put it in the first page.
- Include Guest Posts:
Guest blogging works great for your website page. The fact that it brings with it links from websites that has a high domain authority makes your page seem quite valuable. One does not need to start with a high authority website. A middle-tier blog also works wonders for a website page. It is possible that you might need to invest a lot of time to write a guest post for a high authority or a middle-tier blog but the link equity that you can gain makes up for all the effort.
- Make the First Paragraph Accessible to Get Attention:
It is important that you make the first paragraph accessible to the readers. The fact that most readers do not get a glimpse of what is inside an article often make them lose the context. An interesting article has what it takes in the first few paragraphs and reading that attracts to it more audiences. While working on content make sure that the content is not covered by the folds but are visible to the readers.
- Run Heatmaps to test Engagement of Articles:
Heat maps are a great way to assess how your content is doing. Heatmaps give actual insight on how a particular article is doing. It lets a writer know if people are reading the article or bouncing off after just visiting the page. Tools like Hot jar and the likes work great to help one have an insight about an article.
- Google Page Insights can help to optimize a site:
Google Page Insights grades one’s website and tells the exact technical problem that one needs to fix. They also come with the optimized code assets that helps to download and replace one’s code.
GTMetrix works to grade a website and give information about the errors Google page insights tool shows you.
Content has more to it than just good content. However, it does not make the fact less that you do need good content to start with. One cannot completely ignore the quality of content to get rankings using other techniques.
To complete this article here are two quotes that can further guide you on your aspiration to rank high in Google Search Page.
‘I think marketers are very message-focused. They know what they want people to hear. They have to work backwards from there to figure out how to make that happen. What they should do is to find the thing that’s unique or interesting that captures people’s attention. Figure out what that thing is; don’t worry about the message right now. Just find the interesting part, and then figure out how to link that to the message.’ – Andy Weir
“When creating content, be the best answer on the internet.” Andy Crestodina
When we create something, we think, ‘Will our customers thank us for this?’ I think it’s important for all of us to be thinking about whatever marketing we’re creating; is it really useful to our customers? Will they thank us for it? I think if you think of things through that lens, it just clarifies what you’re doing in such a simple, elegant way. – Ann Handley
Content Marketing has more to it than what one sees at a first glance. Go deeper into the basics of the techniques and see your content make a difference.