Business Management

Summer Months Done Right Empowers Organisations

Summer is that one time when businesses seem to take a break. It might seem on the outside that the business world is busy attending to its business in a relaxed pace,but there are companies that choose not to follow the crowd and create trailblazing success while the summer lasts. The fact that business generally takes a relaxed pace makes it easy for entrepreneurs to be able to focus on things that otherwise are overlooked. Here is a list of things that entrepreneurs can do to make the quieter months productive and ace the busy months with a business well developed.

1. Processes:
Processes are those part of a business that entrepreneurs always look at postponing. The summer months are a good time when entrepreneurs can work on their business processes. There is always the chance that when the business grows there will be more people and designations to handle thereby making processes more complex.
A company that does not have proper processes in place has every chance of having management problems. Strong processes in an organisation assure that that a standard is maintained in the company. Summer is a great time in a company to invest some extra time and create processes for every department. The fact that the processes of every department differs according to the needs that they have make it even more important that you as an entrepreneur use the summer months to sit down and create processes for your growing company. You can easily use department managers and teams to develop the basic outlook of each team’s process and then move on to create processes for every department. This can be later used to train the employees on how each process works.

• Everyone would be aware of how each department contributes to the organisation
• The members in a department would get a chance to showcase their work and get recognised.
• There will be higher responsibility for the work managed by each team.

How would this help an entrepreneur?

This simple investment would help an entrepreneur to have teams that come up with few errors, display higher efficiency and have a better bonding.

2. Content:
Content is that subtle part of business without which a company cannot run. Starting from driving success of an organisation to creating brand recognition and attracting opportunities, content is that aspect of an organisation that can rightly be called cardinal. Buying decisions and the possibility of an association with a company is built on the basis of content that the company provides to the outside world. A business sources from blog, podcasts, videos, tutorials, interviews, white papers etc. all need content.
The big organisations who has been standing strong for decades understand the importance that content plays and invests a large chunk of their working hours creating it. However, there are those others who get so busy in doing other jobs that they have to send out old or poor quality content. The result is of course no conversions.

Using the summer months to simply work on this important part of business can do magic for a company. You as an entrepreneur can work creatively and redo all the videos and other podcasts that seem to be no longer interesting people. You can also start sending out fresh blog content that give you the idea that you are in fact really are the subject experts in your field.
This would naturally help you to have an edge over the other companies when summer is over. Businesses would also have a reason to look up and take notice and this is a great way to get your business recognized.

3. Training:
Training is something that is always postponed mostly for time related and monetary issues. Summer is a good time when entrepreneurs can look to train their employees and the entire organisation. The fact that this time of the year is relaxed entrepreneurs and employees can use this time more productively to enhance their skills. There are many areas that you can look to invest in training.

The areas that one can look to train employees are the following:
• Sales
• Marketing
• Cash-generation machine
• Accountability and process creation
• Reporting KPIs.

The three aspects discussed above form a major part of an organisation. Entrepreneurs do not focus on these because there is always something more important to catch up on. It is important that as an entrepreneur you understand that all the aspects of your business are important and deserves the same kind of importance. Summer is a time when companies have a relaxed pace of working. This is a great time to find out the areas that need development and work on improving it.

There are companies that work really hard during these periods. The reason why some businesses seem to have grown bigger and more successful after the summer months is because when all relaxed they worked hard. It is always great to ace the competition and working when you have the leisure time is sure to give you that advantage.

Processes, Content and Training are the three pillars on which the company’s business and organisation rests on. Companies who have these three things sorted out have a great time while the work increases. The fact that one does not need to work extra on these things when the work is high if one focuses on them while in the summer months makes this something that entrepreneurs would be foolish not to work on. If you look at the successful businesses you will see that they hire summer interns and involve in a whole lot of activities that are productive and add value to the organisation. These big companies believe in making the most of their time. These are invaluable lessons learning which can give you and your company the secret formula to success. Give yourself the power of a structured organisation. Make the summer months in the corporate buzz with activity and give your employees and your organisation the power to succeed.

About the author

SPI Group

An integrated platform created to serve entrepreneurs and service providers. SPI engages with over 100,000 Entrepreneurs & Senior decision makers through a unique combination of cutting edge business magazines, high profile B2B summits and conferences, strategic alliances with Govt, business associations and government bodies. SPI also leverages the power of digital marketing and social media.

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