SME Tech

It is a new dawn for readers, authors and publishers

Middle East’s first Publish On Demand Service has been introduced by online bookstore Jamalon and CEO Ala’ Alsallal.

Online-Bookstall-1-Intelligent-SMEBy tackling many of the issues connected with traditional offset printing, such as long delivery times, warehousing and storage costs, expensive cross-border distribution and missed opportunities with out-of-stock books, POD offering aims to revolutionize the regional publishing market. In addition, the expense of offset printing and the need to print larger runs in advance has often meant that authors struggle to find a publisher to print their work.

“Our Publish-on-Demand service will take the MENA publishing industry to the next level and will be a vital asset for every regional publisher,” says CEO Ala’Alsallal. Jamalon was founded by Alsallal in his native Jordan in October 2010, and now has a presence in London, Amman, Beirut and Dubai. Through the online website www.jamalon.com, his mission is to expand the region’s access to knowledge and opportunities for learning, and to combat the high illiteracy rates recorded across the Middle East. Today, the company has grown to become the largest online book retailer in the Middle East, delivering 10 million Arabic and English titles worldwide, and having forged relationships with Arabic and English publishers. “As a company that believes in breaking down barriers for the exchange of knowledge between individuals, our POD initiative marks an exciting new chapter for us.”

To meet the request of President His Highness Sheikh Khalifa bin Zayed Al Nahyan, who declared 2016 a ‘Year of Reading’, Jamalon, the Middle East’s very own ‘Amazon’ announced its new pioneering Publish-on-Demand (POD) service at this years Abu Dhabi International Book Fair. Set to launch in Dubai this May, new Dubai-based printing facilities will serve as a hub for the MENA publishing industry. By harnessing the latest digital print technology, the POD service will enable the region’s publishers to depend on the Jamalon platform to produce and distribute their printed books all over the world. The POD service prints smaller runs than traditional offset printing, enabling publishers to print as low as just one copy of any book, lowering costs and giving publishers the ability to print in response to orders. As orders are printed locally, international shipping costs are eradicated, which further reduces print costs. Publishers from all over the world can take advantage of Jamalon’s POD, using the distribution network to make their books available across the MENA region.

Unlike other major online book retailers, Jamalon has adapted its strategy to suit the unique needs of the region. The catalogue includes a diverse selection of Arabic and English titles, many of which have not been previously available via e-commerce sites. The website also offers local currencies and bilingual Arabic and English support and thanks to a strategic distribution partnership with Aramaex, payment via local currencies and the option of cash on delivery is an option. “Jamalon’s introduction of Publish-on-Demand will revolutionize the publishing industry in the Arab world, and will democratize the book industry in the region,” says Fadi Ghandour, Founder of Aramex and Executive Chairman of Wamda Capital.Jemalon-Intelligent-SME

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