Louis Vuitton’s Robot Muse

LOUIS-VUITTON'S-ROBOT-MUSE-Intelligent-SMECould this be the future of fashion? Louis Vuitton’s SS16 womenswear collectionis inspired by Japanese manga and the French fashion house revealed last month that the star of their new campaign is not a super model or Hollywood starlet, but a computer-generated character from cult Japanese video game, Final Fantasy.

Now normally, we here at Esquire are more interested in the men’s side of the fashion spectrum, but the use of Final Fantasy as part of a high-fashion marketing campaign is certainly enough to peak our interest.

Louis Vuitton’s creative director Nicolas Ghesquière revealed candy-haired Lightning, Final Fantasy’s main protagonists created by video game artist Tetsuya Nomura, is the star of their new ad campaign with Lightening dressed in looks from his latest runway collection.

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